High Hopes

The good news is that while there is an overwhelming appetite for social reform, this hasn’t stopped consumers from being excited by bwin live casinoinnovation in consumption methods and the growing intersection between Cannabis and other cultural spaces – 71% of respondents believe using Cannabis in many different industries (food, beauty, fashion, H&W) will become the norm.

​​Additional findings include:

Accessibility Around Cannabis Still Needs to be Expanded

– 72 percent want more open conversations about why people use Cannabis
– 76 percent want all types of people openly able to use Cannabis
– 70 percent want bwin live casinoproducts and messages that are accessible to all different types of people
– 61 percent feared the Cannabis industry is evolving into a luxury category that isn’t accessible to everyone (vs. 69% BIPOC)

Cannabis is Competing with Alcohol for Gen Z Dollars

– 69 percent of Gen Z say the growth of the cannabis industry will cause a decline in alcohol and tobacco usage
– 92 percent of Gen Z say Cannabis is less harmful than alcohol

Motivations Have Evolved from Recreation to Health & Wellness

– 70 percent primarily use Cannabis as a medicinal tool for general health and wellness or to relieve health conditions – a +49 percentage increase since they first tried Cannabis
– 91 percent of Gen Z said they use Cannabis to relax 

The good news for marketers and Cannabis connoisseurs? VICE audiences have an appetite for content around weed that reflects the cannabis culture of today, with:

– #1 asking for videos or articles reporting Bwin online live casinoon current events in the cannabis industry
– #2 asking for videos or articles on how to use Cannabis for health and wellness purposes
– #3 asking for recommendations on related products (e.g. to store Cannabis, use it, etc.) 

VICE Insights collected these results in the VMG Cannabis Survey (US), April 2022.